Below-Market Basis in a Market That’s Moving At $21.65 PSF, you’re buying land at a 37% discount to the recent sales comp on the same block — in a zip code where townhomes and condos are closing at $208–$330 PSF. The spread between land cost and end-product value creates genuine margin for a developer willing to move. Omaha’s is Being Rebuilt Around This Site The Mutual of Omaha HQ, the Omaha Streetcar, UNMC Project NExT, and $325M in Riverfront improvements are all within a short radius. Sites with this proximity to catalytic investment do not stay available at these prices. This is a now opportunity, not a someday opportunity. The Incentives Are Already Stacked CRA + EBA designation isn’t a footnote — it’s a financing tool. TIF eligibility, property tax abatement, and potential city redevelopment support can meaningfully reduce effective cost basis and improve returns across all exit strategies: build-to-rent, build-to-sell, or land appreciation hold. Dense Zoning with Strong Residential Demand R-7 zoning permits medium-density multifamily as of right. Whether the exit is a 15-unit apartment building, a townhome project, or land assemblage with adjacent parcels, buyers inherit a clean, entitled path to development with no rezoning risk.