Crux Fermentation Project is doubling down on its commitment to innovation and regional excellence as a foundational pillar of the Central Oregon craft scene. By aligning with one of the most iconic destinations in Bend, your brand joins a prestigious favorite of locals and tourists alike. Crux’s flagship locations offers: Established community gathering place with a revitalized campus that serves as the “living room” of Bend. Year-round attraction for locals and visitors. Authentic Bend experience. Leverage and expand existing customer base that values quality, craft and community. May 2026 Campus Enhancements The upcoming revitalization of the Crux campus, scheduled for completion in May, builds upon its reputation as a premier regional destination. These improvements modernize the property to better serve a diverse demographic, including families, tourists, and nearby professionals. By expanding amenities and refining the site's layout, the campus strengthens its appeal as a versatile hub for both the local community and the regional beverage industry. Modernized Outdoor Commons: Upgrades to the lawn area include architectural shade structures, integrated fire pits, and expanded seating to improve the daily experience. Expanded Culinary Offerings: The addition of new food carts diversifies the on-site dining options, providing high-quality, convenient food choices for all guests. Increased Site Accessibility: A significant expansion of the parking area ensures the campus comfortably supports a higher volume of traffic and growing visitor numbers. Functional Social Zones: The redesigned layout features dedicated activity areas and gathering spaces, increasing the property's utility as a multi-use social and business destination. Visionary Site Improvements: New ownership is executing a cohesive strategy to enhance property aesthetics and infrastructure, securing the campus's position as a central hub in the Central Oregon craft culture. Co-market with one of Bend’s recognized brands.