For nearly a century, 1 West Wilson Street has represented Wisconsin’s civic and architectural strength. Built between 1930 and 1959 and listed on the National Register of Historic Places, this 422,087-square-foot Art Deco landmark offers exceptional visibility, scale, and redevelopment potential in the heart of Downtown Madison.
1 West Wilson presents a rare opportunity to reimagine a landmark asset for the next century of Madison’s growth. The property’s scale and structure provide flexibility for adaptive reuse, and its durable construction, central location, and Art Deco character make it an ideal platform for a visionary investment. Potential redevelopment concepts may include mixed-use commercial, residential, and community space.
Located steps from the State Capitol with panoramic views of Lake Monona, 1 West Wilson Street occupies a premier site in Madison’s civic and commercial core, a short walk from the Monona Terrace Community and Convention Center. This vibrant urban setting provides easy access to quality shopping, dining, nightlife, and recreation amenities, enhancing appeal for redevelopment opportunities. The location is easily accessible and centrally located with immediate access to Highway 151 and convenient connections to Highways 51, 12 and 18, as well as Interstates 90 and 94.
Surrounded by Madison’s thriving economy, strong population growth, and a world-class research institution, 1 West Wilson Street stands as one of the Midwest’s most promising downtown redevelopment opportunities. As Wisconsin’s capital and fastest-growing city, Madison offers the stability of a government hub and the energy of a university town. Home to the University of Wisconsin–Madison, a world-class research institution, the city draws top talent, entrepreneurs, and investment from around the world. Its downtown, anchored by the State Capitol, Monona Terrace Community and Convention Center, and Lakes Monona and Mendota, blends civic stature with cultural vibrancy. Recognized among America’s most livable cities, Madison combines walkability, natural beauty, and economic strength. 1 West Wilson sits at the center of this landscape, offering unmatched access, connectivity, and prominence within one of the Midwest’s strongest development markets.
1 West Wilson Street stands as a timeless expression of Wisconsin’s strength and vision. From its historic foundation to its modern potential, it offers investors a rare opportunity to shape Madison’s skyline for generations to come. View full details and find contact information on the state website, BuildWhatsPossible.wi.gov